Itchy Skin

Itchy skin on any area of the body can be super uncomfortable and irritating. Itching might be caused by anything from sunburn and insect bites, to rashes, dry skin, or other skin conditions like eczema, dermatitis and psoriasis.
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anti itch soothing cream

Anti-Itch Soothing Cream

Relieve itchy skin fast with intense moisturisation clinically tested to reduce itching in just minutes. And with a unique blend of natural ingredients designed to calm and soothe, you’ll love how it makes your skin feel.

  • Unique 3-way action in an intense moisturising base
  • Calms, relieves and soothes dry skin
  • Suitable for sensitive skin and for use by adults and children from 2+
  • SLS, and paraben free

85g RRP $119 HKD


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Itchy skin is when you feel the urge to scratch certain areas of your skin. Itchy skin can feel irritating and uncomfortable. Sometimes you might experience a burning sensation around the area, and the urge to continually scratch the skin.

Ever been bitten by a mosquito? You’ll know this cycle well… your skin is itchy, you scratch it, it feels better for a couple of seconds, and then feels even worse and even more itchy. This is because your nerve cells tell your brain that something is hurting and your body starts releasing pain-fighting chemicals called serotonin, which makes the itch feel itchier. And that’s just the start of it. When you’re constantly itching, your skin can break and become raw and infected, so the best thing to do is avoid itching as much as possible (we know it’s tough!).

When you’re feeling frustrated by the uncontrollable itching, you’re probably thinking ‘Why is my skin so itchy?’ One of the causes of itchy skin is very dry skin, which can be a result of weather conditions, heat rash, insect bites, allergies, or more serious skin conditions like eczema or psoriasis.

Itching is the most common reaction to food allergies, but there will usually be other symptoms too, such as swelling or a rash.

Some of the hormonal changes that occur during menopause can affect your body temperature, which can also cause skin conditions like itchy skin. The main hormonal change that causes itchy skin is a decrease in the production of oestrogen, which affects our skin oil levels. Without the collagen that keeps our skin elastic and healthy, skin can dry out, resulting in that itchy skin sensation.

If your skin is consistently itchy but there is no rash or redness, if the skin is cracked or bleeding, or if you’re having trouble breathing, it is recommended you see a doctor. Hormones and allergies can sometimes cause itchy skin too. If you experience a skin condition such as eczema that can cause itchy skin, we have a range of dermatologist- recommended products available.

As hard as it might feel, you should try not to scratch the itchy skin area. Keep fingernails short to prevent breaking the skin, and a cool bath or shower can provide some temporary relief. If you’re using a moisturiser or ointment, try to apply it at least twice a day. Check out our fast-relief clinically tested cream and lotion for itchy skin conditions.

Other than conditions like eczema and psoriasis, itchy skin can be a sign of very dry skin, which is often caused (funnily enough) by too much moisture. So try to reduce time spent in hot showers, baths, or bodies of water. Try using non-soap cleansers and applying moisturiser each day.

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